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ESOMAR Workshops

Linda Caller

Managing Director, Thought Agents, UK

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Linda has over 25 years experience in brand, marketing and communications strategy development, particularly working in the international arena. In January 2000 she set up Thought Agents, a facilitation and training company which focuses on helping clients to develop powerful and relevant solutions fast in business, branding and team working, through creative thinking.

Thought Agents clients include The Academy for Chief Executives, Arla Foods, CAFOD (charity), Cranfield University School of Management, Emap, The European Space Agency, Guinness, Mindshare, The Ogilvy Group, The Open Society Institute, Reuters, The Sanctuary Spa Group and Unilever. 

Previously Linda was International Planning Director at Ogilvy & Mather for 15 years, responsible for brand strategy, communications planning and market research worldwide across a range of multinational clients. Her earlier career was with Abbott Mead Vickers (now BBDO) and Marplan.

Recent speaking assignments on creative thinking for successful business include ACRE (South Africa Creativity Foundation), Centre for Entrepreneurship (University of Greenwich), The Challenge of Change (Cyprus), CPSI (Creative Problem Solving Institute, USA), CREA (Creativity in Europe Association), ESOMAR (Cannes Congress), Kreaturk (Istanbul), UK Creativity Jamboree and Market Research Societies in Portugal and Mexico. She is a member of the editorial board for the Journal of Brand Management, edited the book "Researching Brands" and has written several papers on creative thinking, international brands and marketing communications.

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