Innovate 2008

 


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INNOVATE
CONCEPTUAL MATRIX

Novelty, modernism, modernization, improvement, advance, originality, how we can define innovation in the new millennium?


Gold Sponsor

Official Knowledge Partner

The pressure is on

Luis Arnal

CEO, Insitum, Mexico

Luis has more than fifteen years of experience as anethnographic researcher and innovation consultant. Previous to in/situm, Luis worked for IconMedialab and DiamondCluster in Barcelona, Spain and for Doblin Group and E-Lab in Chicago, US.

During his professional career, he has been involved in user-centered innovation projects for a variety of industries: Automotive, consumer goods, food and beverage, technology, telecom, finance and pharma.

Luis has a Master’s degree in Design planning from Illinois Institute of Technology in Chicago, USA and is often an invited professor to several universities in Spain, Sweden, and Mexico.

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