The pressure is on
Luis Arnal
CEO, Insitum, Mexico
Luis has more than fifteen years of experience as anethnographic researcher and innovation consultant. Previous to in/situm, Luis worked for IconMedialab and DiamondCluster in Barcelona, Spain and for Doblin Group and E-Lab in Chicago, US.
During his professional career, he has been involved in user-centered innovation projects for a variety of industries: Automotive, consumer goods, food and beverage, technology, telecom, finance and pharma.
Luis has a Master’s degree in Design planning from Illinois Institute of Technology in Chicago, USA and is often an invited professor to several universities in Spain, Sweden, and Mexico.
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