Malcolm Evans
Founding Partner, Space Doctors
Dr Malcolm Evans is a founding partner of marketing semiotics agency Space Doctors. One of the world's leading analysts and thinkers in this field, he has delivered semiotics projects for a wide range of clients including Procter & Gamble, GuinnessUDV, Daimler Chrysler, BT, SAB Miller, Campbell's and Coca Cola.
Twice winner of UK MRS Conference best paper awards, and winner of WPP's global Atticus Grand Prix award (2003) Malcolm was also nominated for best paper at ESOMAR's Congress 2006 - with his P&G client Marina Anderson for their joint case study on the application of semiotics to understanding US Hispanic culture and developing more effectively targeted communications for this market.
Before founding Space Doctors Malcolm was a university teacher, a consultant with Semiotic Solutions and then Director of Semiotic Insight at Added Value.
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