Marco Bevolo

Director, Philips Design, Netherlands and Author, Wharton School Publishing

Marco Bevolo is Director of Foresight & Trends at Philips Design. He joined Philips Design in 1999, assuming responsibility for the cultural trend research program. He was instrumental in the creation of CultureScan, an ongoing trend forecasting research project investigating cultures, aesthetics and design at regional and global level. He was promoted to Design Director in 2003.

Prior to joining Philips Design, Marco’s work focused mainly on publishing and marketing communications. His professional career started at Italdesign Giugiaro in 1990, where he was project manager. He was subsequently editor-in-chief for 'Intervista', an Italian lifestyle magazine, then worked as copywriter with Armando Testa on clients such as Procter & Gamble and Bolton. He joined the Euro RSCG agency in 1998.
 
Mr. Bevolo's work has been published in the Italian books 'The Art of Advertising' and 'Nuova Enciclopedia della Comunicazione', the Japanese design magazine 'Axis' and the Design Management Review of Boston. His opinions on cultural futures, trends and branding have also appeared in Repubblica, ViewPoint, Der Spiegel, WGSN, AdMap, Contagious and Marketing Tijdschrift. He has lectured at the Domus Academy of Milan, Temasek Polytechnic of Singapore, the Pasadena Art Center College of Design, and was module coordinator of the Master of Arts in Design Management at INHOLLAND in Rotterdam. He served as advisory board member in various art and cultural institutions in Milan, New York and the Netherlands.

As part of representing Philips Design he is regularly invited as speaker and chairman by ESOMAR, the European Networking Group, the Design Management Institute, the London-based EMAP media and publishing group, and by various other conferences worldwide.

Mr. Bevolo was born in 1967 in Turin, Italy and graduated from the University of Turin in the Psychology of Communication. He lives in Torino, Italy, and Eindhoven, The Netherlands.

Memberships

• Advisory board member of Platform 21, the international center for design, fashion and creation in Amsterdam, The Netherlands
• Design Management Institute, USA
• Association of Professional Futurists (APF), USA
• ESOMAR, The Netherlands

Awards

• Author of ESOMAR 'Best Conference Paper' nomination, New York, 2006.

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