SHIFTING PARADIGM
Maria Luisa Rdz. Toscano
Market Research Director, Cervecería Cuauhtemoc Moctezuma, Mexico
Maria Luisa has worked for 20 years in market research, predominately on consumer goods industries. While working in Cigarrera La Moderna (now BAT), she was in charge of coordinating all International Research, specially in Russia and Lebanon. After this, for BAT, she coordinated research for global brand Lucky Strike, and was Research Coordinator or North LATAM Region. In 2001, Maria Luisa changed industry, and moved to Beer Industry. She currently works at Cervecería Cuauhtemoc Moctezuma, which is part of FEMSA . She is in charge of Market Research and Strategic Portfolio.
KEEP ME INFORMED |





