FUTURE TALENT MEETS THE INDUSTRY

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"Market Research Explained  is a must read for any manager interested in the voice of the market". Read Reviews

 

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FUTURE TALENT MEETS THE INDUSTRY

ESOMAR Congress 2007

Name: Maria Paulina Salazar Hernandez

Nationality: Mexican

Year of birth: 1984

University: ESADE (Barcelona, Spain)

Title of course/programme: Master of Science in Marketing Management

Professional/career ambitions:

I would like to build  my own marketing and branding consultancy. It would be characterized for being innovative (and somehow risky) by daring to be different, leading our clients to success through an original path.

Interest in Market Research:

It would simply be impossible to achieve my goals without having a solid background in understanding the consumers and the market. Therefore, market research would always be an key issue in my professional development.

Even if I am not planning to do market research myself, I intend to use it as a tool in order to make more accurate decisions in my everyday work.

Final word on Market Research:

When the outside worlds is wild and unknown, market research gives you a hint that can help you prepare for what is it to come.

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