WM3 2008

 


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In co-operation with



Official Knowledge Partner



WORLDWIDE MULTI MEDIA MEASUREMENT

Mark Greenstreet

Mark Greenstreet, Managing Director, Carat Insight, UK

Mark Greenstreet is Managing Director of Carat Insight, where he has been since 2000. Prior to that he was planning director at Aegis agency BBJ. He started his career in the late eighties as a TV buyer with BMP. After a three year stint as a media planner at GGT he joined the Aegis group in 1993.

Carat Insight uses a range of bespoke tools and techniques to deliver consumer and market insight, measurement of the effect of all communication channels on business outcomes for Aegis and other clients.

He is a member of the IPA, Marketing Society and the Media Research Group (MRG).

 

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