AN ESOMAR WORLD RESEARCH FORUM
Mark Whiting
Director of Marketing Intelligence Services, Moët Hennessy, France
Mark completed a BA in Modern History at Oxford University in 1989 and went straight into a career in market research. From 1989 to 1995, he worked on international projects with MORI, Gallup and Research International in London, before specialising in media research at the Financial Times. In 1997, he moved to Paris to work for TNS Sofres, before joining Hennessy Cognac, part of the LVMH group, in 2001. He is currently the Head of Marketing Intelligence at Moët Hennessy for brands including Moët & Chandon, Dom Perignon and Veuve Clicquot.
Mark shares ESOMAR’s passion for elevating the quality and reputation of the market research industry. His professional experience has convinced him that high quality research improves the way businesses make decisions. With vision, creativity, a healthy dose of risk-taking and above all, intellectual rigour and standards of the highest quality, he believes the market research indutry is well-placed to assist brands in the development of effective strategies.