Luxury brands

• Overview
• Programme
• Who should attend?
• Venue
• Choice of accommodation
• Participating companies

2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Luxury –
what's it all about?

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people but nowadays even teabags and toothpaste can be called ‘luxury’.

Is the industry at risk of becoming a victim of its own success?

Dinner sponsor

Mark Whiting

Director of Marketing Intelligence Services, Moët Hennessy

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Mark Whiting studied modern history at Oxford University, before beginning his career in marketing intelligence with the British specialist in opinion polling, MORI.

During the last 15 years he has worked for three of the leading global market research agencies – Gallup Poll, Research International and TNS Sofres – specialising in international consumer research, as well as in the research department of the Financial Times.

He moved to Paris to join Hennessy in 2001 as Consumer Research Manager, before assuming the role of Director of Marketing Intelligence at Moët Hennessy in 2004. 

Mark Whiting is a frequent speaker at international market research conferences and his papers include :

• "Qualitative research – the glue for fragmented brands?" (Whiting & McClure, Esomar Qualitative Research Conference, Boston 2002, later published in "Excellence in Market Research")
• "Windows on the world: How the study of consumers' personal web pages can provide insights to build brand strategy." (Whiting & Sagne, Esomar Innovate Conference, Paris 2004)
• "What can Research Learn from Biology? When Mother Nature shows us the way to the development of new ideas and new products." (Whiting & Flores, ARF Advertising Research Conference, New York 2005)
• "Cutting the Insight Loss" (Whiting & McClure, Esomar Qualitative Research Conference, Athens 2006)

He also runs a workshop for market research professionals on behalf of Esomar on the subject of "Measuring Emotions: How can we measure what consumers really feel about brands?"

He was the Chairman of the Programme Committee for the 2006 Esomar Congress held in London in September.

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