SHIFTING PARADIGM
Martha Rojas
Market Research Manager Pepsi Cola, Venezuela
Martha is currently the Market Research Manager for Pepsi-Cola Venezuela, in charge of the research agenda and consumer insights for carbonated and non carbonated beverage categories.She has worked for more than ten years in consumer market research for local and global brands within beverage and other consumer categories resulting in insights for strategic planning, product launching, branding, communication strategies, among others. She has conducted research in Latin American Region (LAR), mainly in Venezuela, Puerto Rico and Dominican Republic.
Martha holds a Post Graduated Diploma in Marketing with honors from the "Instituto de Estudios Superiores de Adminsitración – IESA". She is based in Caracas, Venezuela, and believes in the importance of using market research mixed with a touch of intuition to create and maintain long term relationships with consumers and clients.
KEEP ME INFORMED |