Martin Raymond
Strategy and Insight Director, The Future Laboratory, UK
Martin Raymond edits Viewpoint magazine and is also author of The Tomorrow People: Future consumers and how to read them today (Financial Times Prentice Hall). He is a regular contributor on trends and business to the BBC, and co-founder of The Future Laboratory. Born in 1961 in Ireland, he moved to the UK in 1984 to work as a journalist in the design, fashion, film and video sectors. He founded VideoGraphic, and later became an associate editor at Screen International.Martin went on to edit and re-launch Fashion Weekly, the UK's fashion business bible. A return to his native Dublin to present RTE television's fashion magazine programme Head To Toe was followed by a four-year tenure at the London College of Fashion, as senior lecturer in fashion journalism. A Fellow at Nottingham Trent University, he maintains a busy schedule of lecturing at over 12 colleges and universities throughout Great Britain and Ireland. Martin is currently working on his second book, The Trend Forecaster’s Handbook ( Laurence King Publishing), and the Global Trend Atlas ( Thames & Hudson),which takes an ethnographic look at how and why people shop and how brands and retailers can plug into process in a way that benefits consumers as well as the organisations targeting them..