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RESEARCH WORLD

In-depth analysis from the only magazine for market research professionals worldwide

MASMI RESEARCH GROUP

Website: www.masmi.com
Founded: 1994

Contact details

  Address 146 Fleet Street
London EC4A 2BU
United Kingdom
Tel +44 20 7583 7584
Fax +44 20 7583 7635
Email masmi-uk@masmi.com

Contact person

 
Dr. Sergey Kolobanov
Tel +44 20 7583 7584
Fax +44 20 7583 7635
Email masmi-uk@masmi.com

Company profile

MASMI Research Group commenced operations in 1994 in Eastern Europe and now conducts market research for multinational companies through a network of offices in Europe and beyond. Headquartered in London, MASMI Research Group (MASMI) is the first emerging-market research corporation to move into the Western market due to client demand. MASMI has wholly-owned, full-service companies as well as networking partners across Europe and Eurasia. With ongoing research projects in more than 30 countries in Europe, South America, Australia, South Africa and the Middle East, MASMI specializes in ad hoc consumer research and offers clients individual solutions for their business & marketing needs. Today MASMI Research Group provides customized research insights and brand health consulting for many major multinational FMCG companies. MASMI Research Group applies its years of emerging market experience to provide a fresh approach to consumer insights around the world.

Our particular areas of expertise are as follows:

  • Consumer Research
  • Simulated Test Market
  • Food & Drink
  • Segmentation Study
  • Media Research
  • Product Testing
  • Advertising & Packaging Research
  • Brand Image Research
  • Social & Opinion Research
  • New Product Research
Data processing is carried out using leading licensed products as well as MASMI Research proprietary software products.

Analysis provided include:

  • Regression Analysis
  • Factor Analysis
  • Correlation Analysis
  • Conjoint Measurement Analysis
  • Variance Analysis
and special statistical approaches according to client needs. London / MASMI Research Group / Sergey Kolobanov

Belgrade / MASMI Belgrade / Tanja Mamula
Budapest / MASMI Hungary / Laszlo Szekely
Croydon / MASMI Europe / Bob Qureshi
Kiev / MASMI Ukraine / Stanislav Chiglintsev, Victor Stakhoskiy, Vladimir Bogdan
Minsk / MASMI-BY / Tatiana Lisitskaya
Moscow / MASMI Russia / Alexander Novikov, Dmitry Shkutov, Vadim Lebedev, Leonid Voronin
St. Petersburg / SAMI / Tatiana Statsevich
Zagreb / MASMI Adriatica / Igor Dusanovic, Helena Mesaric

“Fresh thinking. Clear advice.”