Luxury brands

• Overview
• Programme
• Who should attend?
• Venue
• Choice of accommodation
• Participating companies

2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Luxury –
what's it all about?

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people but nowadays even teabags and toothpaste can be called ‘luxury’.

Is the industry at risk of becoming a victim of its own success?

Dinner sponsor

Massimiliano Benedetti

Global Sales & Marketing Director, YOOX Group

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After following a degree in chemical engineering, Massimiliano Benedetti started his career at Andersen Consulting (now Accenture), where he worked as a Change Management specialist on projects connected to the organization and optimization of the Supply Chain. During the year 2000, after 3 years in consulting, he joined the start-up of YOOX.COM, where, ever since its inception, he has been responsible for the set-up and the control of all operative activities. Furthermore, he then established strategic partners for YOOX in its developing markets. Subsequently, Benedetti was responsible for the expansion of North America’s operational chain and for YOOX’s launch into the Asian market.  Last year, he held the position of Senior VP of Sales and Marketing reaching a ceiling of 50 billion euros (2005, Gross Sales, +50% growth vs 2004). 
Benedetti currently holds the position of US Country Manager.

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