WORLDWIDE MULTI MEDIA MEASUREMENT
May I have your attention?
Stefan LechereAbstract
At WM3 in Budapest, Stefan Lechere - Vice President European Business Development of Netvibes - discusses how brands and advertisers can grab the attention of consumers through the use of Widgets.
We live in an Attention Society; everyday, people are bombarded with ads, emails, videos, news stories, blog feeds, TV shows, text messages, podcasts, photo streams. They receive invites to join the latest social network or web service, each new brand vying for attention. Stefan discusses how marketers can rise above the chatter by directly engaging audiences through individual personalization. Content-focused widgets will find a more interesting place than traditional banner ads on the user's homepage. In his presentation Stefan will illustrate this by case studies, showing the effectiveness of this type of communication.
Stefan Lechere
Stefan Lechere is the Vice President European Business Development. He is in charge of alliances, partnerships and new relationships with major online and offline players in EMEA. Prior to his appointment at netvibes, Stefan Lechere was Strategic Partnership Development Manager at Google Europe. He joined Google early 2004 with responsibilities for AdSense partnerships and local/maps content partnerships in France. In 2006, Lechere was also in charge of Google Video and YouTube content partnerships as well as relationships with producers, broadcasters and right-owners. In 1999, Stefan Lechere was the Business Development Manager for the portal activities of Club-internet and T-Online France which he joined after a 'start in his online career' with Lagardere Group (Hachette Filipacchi). Earlier in his career, Stefan Lechere was the the International Product Manager at at L'Oreal (Sweden) for over 2 years.
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