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WM³ 2007

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Press book - WM³ 2007
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Measuring communication effectiveness
Learnings from the IPA Effectiveness Awards

Neil Dawson

Abstract

Short introduction to the Awards, their core purpose and their evolution over time ie. 1980 to date.

What do the winners tell us ?
What are the emerging trends in evaluation?
What are the challenges going forward?

Examples will be drawn from the big winners of 2006 ( ie the Golds ) and a selection of the more innovative approaches used among other winners. The IPA Databank will be the key reference.

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Neil Dawson

Hurrell and Dawson, UK

1985-1995:
Worked in various UK market research agencies (quant and qual).

1995-1999:
Planning Director Euro-RSCG London.

1999-2001:
Planning Director Miles Calcraft Briginshaw Duffy.

2001-2006:
Exec Planning Director TBWA\London promoted to Chairman 2006.

2006- present:
Founder Hurrell and Dawson Co-author Silver IPA Effectiveness Award for Eurostar 2004 Deputy Convenor of Judges IPA Effectiveness Awards 2006, Convenor of Judges.