WORLDWIDE MULTI MEDIA MEASUREMENT
Media engagement
Max KilgerAbstract
While there is an increasing body of literature exploring engagement in single media channels, much less is known about how engagement levels vary for individuals across multiple media channels. Are there some individuals who are highly engaged in multiple media channels? What do they look like? Are there other individuals who are strictly single media engaged? Do some people find magazines inspirational while they find the Internet life enhancing? These questions and more will be addressed utilizing data from the largest multi-media engagement study currently in the field.
Max Kilger
Max Kilger received his doctorate in Social Psychology from Stanford University and directs Simmons Market Research Bureau’s efforts in developing new methodologies from both quantitative as well as qualitative fields. He is responsible for the development of all of Simmons’ new psychographic scales and measures. His research interests include devising effective measurements for difficult to measure constructs, the association between psychographic data and consumption patterns, the relationship of people to digital technology and methods of linking datasets containing disparate individuals.
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