Media in life survey
A multimedia consumer barometer
Tiphanie Goisbeault, Arnaud de Saint Roman, Isabelle Le Roy
Tiphanie Goisbeault
Médiamétrie, France
Tiphaine GOISBEAULT is currently research manager in Cross Media department of Médiamétrie in Paris. She has been working for Médiamétrie since 2005.
Prior to her current position, she was strategic researcher for AOL France during two years. Before AOL France, she was senior consultant for Deloitte & Touche during three years. She started her carreer in 1999 as a junior strategic planner for Havas Advertising / Rempens &Partner in Germany.
She has a diplom of EDHEC
Arnaud de Saint Roman
Médiamétrie, France
Arnaud de Saint-Roman is currently director of cross-media, radio and cinema activities, for Médiamétrie. He has been working for Médiamétrie since 1995
Prior to his current position, he was media responsible and then media director in
Leo Burnett Paris during seven years from 1988 to 1995.
Before Leo Burnett, he was media manager during 2 years in BDDP Paris from 1986 to 1988.
He started his carreer as a media planner from 1983 to 1986 at Saatchi & Saatchi Paris.
He is currently administrator of IREP (Institut de Recherches et d’Etudes Publicitaires).
He has a diplom of Information and Communication at CELSA, and a licence of Philosophy (Paris IV - Sorbonne).
Isabelle Le Roy
Havas Media, France
Born in research" in 1984 by creating SCANNEL, the first barcode (EAN) research application in France.
"Re born in research" (the ad hoc side) as a director of Socio Logiciels, data processing company in 1990. Enlargment of research scope in 1992 with the retailer part inside Monoprix (french retailer) and still creating some new "stuff" with the launch of Monoprix Cofinoga credit card.
The audience part arrive in 1996 as a commercial director at TV department (Mediametrie). The step from Audience to Media was done in 1998 as General Manager of MPG Ressources, the research part of MPG France (Havas Media Agency). One motto for 9 years: build adequate measure fro media effectivness!
Then in October 2006, a new direction: Innovation VP of Havas Media France in order to invent new concept or solution for this new world.
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