Michael Bendig (Committee Chair)
International HIV Business Analysis, Corp. Division Marketing Prescription Medicines, Boehringer Ingelheim, Germany
Michael has worked for 10 years in consumer market research, predominately on global brands from the home and personal care categories. While working in Germany, France and Switzerland, he has conducted research in all major industrialised countries. Michael has substantial hands-on experience of intercultural differences, and continues to enjoy researching them.
In 2004, Michael decided to change industries, and moved into the healthcare sector. He is currently focusing on international business analysis of HIV treatments, after having led the global primary market research group at Boehringer Ingelheim's prescription medicines headquarters in Germany.
Michael is 37, married, and currently lives in Mainz with his French wife and son.
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