Neil McPhee

Managing Director, Nuance Research, UK

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Neil McPhee is the Founder and Managing Director of Nuance Research Ltd (UK), a specialist Qualitative and Ethnographic Research provider. Neil has been a qualitative researcher for 34 years, and is a Certified NLP (Neuro Linguistic Programming) and Hypnotherapy Practitioner. He has presented papers on the use of advanced qualitative research and ethnography at various events including MRS, ESOMAR, AQR/QRCA, ABMRC, AEMRI, BIG (Business Intelligence Group) and IMRA conferences. He has a degree in Politics, Sociology and Economics, and is a Chartered Institute of Marketing Diploma holder.

Neil has been involved in Ethnographic research techniques since the early 1970’s.

Before the foundation of Nuance Research Ltd (UK), he was Qualitative Research Director of MORPACE International Ltd. Previously he had spent 22 years forming, growing and then selling MSS Marketing Research, a full service agency.

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