AN ESOMAR WORLD RESEARCH FORUM
New ways of creating brand value
Sophie RometIn the current economic environment, the outrageous growth in luxury brands is to die for. Their powerful, aspirational dimension is often cited as being the main contributor to brand value but it is by no means the only one. The value creation mechanism is actually more complex. We will approach brand value creation differently, based on a decoding of this mechanism.
Sophie Romet
Sophie has been at dragon rouge since 1992 and has developed the company internationally in the consumer brands area, with clients such as Nestle Waters, Kraft Foods, SCA, Ferrero, Unilever or Pernod-Ricard. Besides her Paris missions, Sophie also handles the responsibility of managing and developing the dragon rouge international group of agencies, which currently numbers 320 people in 7 different offices and makes it the n°1 independent brand and design agency worldwide. She’s a regular speaker at international conferences, including the recent HIBRAND conference in Moscow, the MARKA conference in Istanbul, and the LSA 2008 seminar on the future of brands in Paris – her favourite themes ally brand, innovation and design.
Prior to joining dragon rouge, Sophie has worked at Shining Strategic Design where she had started as Account Director in Paris and then Sales and Marketing Director for their Barcelona office.
She has equally gained client side experience at L’Oreal and P&G in Europe and Latin America.
Sophie completed a Masters in Economics from the Paris Dauphine University as well as an MBA from HEC Grande Ecole. She’s fluent in French, English, Spanish, Portuguese and can get by easily in Russian and Italian.
KEEP ME INFORMED |