SHIFTING PARADIGM
No Latin Love
Constanza CilleyAbstract
The presentation comprises an analysis of Latin Americans’ points of view regarding the globalization process. It presents the Latin American mixed feelings towards this process, focusing three dimensions: political, economical and cultural.
Based on Voice of the People Survey (year 2006 and 2007), a worldwide systematic poll, It will provide an international and interregional comparison, bringing insights and providing a better understand of Latin America citizens and a guidance for strategic planning as well. Additionally, it offers an original scope of analysis: the impact of globalization in Kid’s world using a case study: the “TNS Moms and Kids Survey”, 2007.
Constanza Cilley
Constanza Cilley is Head of Research of TNS Argentina as well as Coordinator of Voice of the PeopleTM (worldwide systematic poll in 60+ countries) for the last 5 years. Major International clients include organisations such as World Bank, Transparency International and international companies as Unilever, Danone, amongst others. She has worked in polling and marketing research since young age and has developed a wide range of methodology and techniques experience in different sectors of market research and public opinion.
Constanza has regular presence in the mass media in Argentina. She is co-author of several books, the latest one “Public Opinion Polling in a Globalize World-Springer-2007”.She has presented papers in WAPOR (Latin America Congress, Colonia 2007), Gallup International Conferences (Conference in Vietnam 2004, Conference in Buenos Aires 2006, Conference in Luxembourg 2007 where she won the second price to best paper), Schwab Foundation for Social Entrepreneurship Conference (San Pablo 2005), Seminars in Universities (Catholic University CSR Seminar 2007 in Buenos Aires, Universidad Siglo 21 2007 Cordoba), amongst others.
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