ESOMAR EXCELLENCE AWARD - BEST PAPER PRESENTED AT AN ESOMAR EVENT

Nominees for Best paper 2006/2007

The ESOMAR Excellence Award for Best Paper 2006/2007 was presented at Congress 2007 in Berlin.

2007 award winner

	Death of depth? Understanding the obvious beyond the obvious Ayobamidele Gnädig and Oliver Schieleit, H,T,P Concept, Germany
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All of the nominated papers are available to purchase online - click on a paper title below to find out more.

	Congress 2006
	Playing the egg game Increased value in the customer experience John Jennick, Egg, UK Gary Schwartz, FIRM, UK Right here… right now… Location specific mobile research Andrew Till and Flavio Souza, Japan Market Intelligence, Japan Steve Mele, Adidas, Japan Cognitive Neuroscience, marketing and research Graham Page, Millward Brown, UK Jane Raymond, University of Wales-Bangor, UK
	QUALITATIVE 2006
	New frontiers for Neuroscience Synaesthesia, a bridge to communication Luigi Toiati, Focus, Italy Death of depth? Understanding the obvious beyond the obvious Ayobamidele Gnädig and Oliver Schieleit, H,T,P Concept, Germany
	LATIN AMERICA 2006
	All you need is love Sustainable brand management Ilan Lechter, Research Services International S.A. - RSI, Colombia Georgia Phillips and Michael Cramphorn, Add+Impact International, Australia From perception to experience A new approach to understand purchase experiences Esteban Socorro, Coca Cola, USA Fernando Moiguer, Moiguer & Asociados, Argentina
	LEISURE 2006
	Dynamic segmentation in the travel industry Florian Bauer, Vocatus, Germany Markus Orth, L’TUR, Germany Improving the travel experience Greater profits through effective satisfaction measures David Perroud, P. Robert and Partners, Switzerland Daniel Ray, University of Grenoble, France Carsten Friedrichsen, IATA - International Air Transport Association, Switzerland
	PANEL 2006
	Attitudinal differences Comparing people who belong to multiple versus single panels Brian Fine, Con Menictas and Dimitrio Casdas, AMR Interactive, Australia It’s the culture, stupid! A cross-cultural comparison of data collection methods Bart Wichers, Evelien Zengerink, TNS NIPO, Netherlands
	TELECOM 2006
	Converging technology, diverging families Mikael Björling and Erik Kruse, Ericsson, Sweden Fredrik Öhrfelt, Augur Marknadsanalys, Sweden
	RETAIL 2007
	Biofeedback and eye-tracking The emotional and cognitive experience in store Rosario Stingo, Procter & Gamble, Italy Francesco Gallucci, 1to1lab, Italy Is the web killing the high street? Graeme Lawrence, Virtual Surveys Limited, UK Helen Clark, Virtual Surveys Limited, UK
	Asia Pacific 2007
	Heidi and the Bollyblog The people focused approach Ayobamidele Gnädig, H, T, P, Concept, India Alain Messerli, Concept Zurich, Switzerland Natascha Haehling van Lauzenauer, H, T, P, Concept, Germany Engaging the new consumer Lee Ryan, TNS, Singapore Mark Leong, TNS, Hong Kong SAR
	CONSUMER INSIGHTS 2007
	The case of the elusive insight Lessons learned from the greatest researcher of all Achala Srivatsa, ACNielsen International, USA Anjali Puri, ACNielsen ORG MARG, India Shashikala Raj, United Spirits, India Warm vodka and sweaty women Changing consumer behaviour in Russia Greg Rowland, Greg Rowland Semiotics, UK Jaroslav Cir, Unilever, UK
	WM³ 2007
	TROI One holistic approach revealing multiple new insights Fiona Blades, MESH Planning, UK Kathryn Parsons, Ogilvy Group, UK Project Apollo consumer-centric insights, the dawn of a new era of advertising research Donald Gloeckler, Procter & Gamble Leslie Wood, Leslie Wood Research, USA

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ESOMAR EXCELLENCE AWARD - BEST PAPER PRESENTED AT AN ESOMAR EVENT

Nominees for Best paper 2006/2007

2007 award winner

Congress 2006

QUALITATIVE 2006

LATIN AMERICA 2006

LEISURE 2006

PANEL 2006

TELECOM 2006

RETAIL 2007

Asia Pacific 2007

CONSUMER INSIGHTS 2007

WM3 2007

KEEP ME INFORMED

WM³ 2007