CONGRESS 2007

• If 'We' not 'I'…Then what?
  From Anglo-Saxon to global world views of human behaviour
  Mark Earls, Herd Consulting, UK
  
• Training the next generation
  It’s market research, but not as we know it
  Mike Cooke, Phyllis MacFarlane, GfK NOP, UK
  
• Using faces
  Measuring emotional engagement for early stage creative
  Orlando Wood, BrainJuicer Labs, UK
  

PANEL RESEARCH 2007

• Duplication & multi-source online panel recruitmen
  Real quality differences or idle rumours?
  Kristof De Wulf, Sam Berteloot XL Online Panels, Belgium
• Market measurements
  The next frontier for panel research
  Mike Cooke, Corrine Moy, Nick Watkins, GfK NOP, UK

QUALITATIVE 2007

• Doot doot from BPM to SPM
  How inner feelings become outer signs
  Hans-Bert Matoul, Michael Wittenberg from H,T,P, Concept, Germany
  
• From mythmaker to gardener
  Understanding the world of participatory brands
  Anita Black, Keith Navratil, Mitra Martin, Hall & Partners, USA
  

FRAGRANCE 2007

• A scientific explanation of the role of fragrance in branding
  David Thomson, mmr research worldwide, UK
  
• Temporal Dominance of Sensations
  Measuring concrete physical attributes as perceived by human senses
  Brieuc de Larrard, EUROSYN, France
  Sandra Corneau, Symrise, France
  

HEALTHCARE 2008

• How potent is my potion?
  Intuitive judgments in consumer decision making for OTC products
  Anjali Puri, The Nielsen Company, India
  Sumeet Saluja, Glaxo SmithKline Consumer Healthcare, India
• A matter of belief
  How RTBs can make a difference in efficient healthcare branding
  Sigrid Schmid, Patricia Blau, GIM, Germany

AUTOMOTIVE 2008

• Closing the Offline Online Gap
  Interacting with your customer
  Marc Drüner, trommsdorff + drüner, Germany
  Hendric Hallay, Volkswagen AG, Germany
  

ASIA PACIFIC 2008

• From bullock carts to techno toys
  Ruchika Gupta, Nokia, India
  Anjali Puri, The Nielsen Company, Asia Pacific
  
• Dreaming of red mansions
  Lee Ryan, TNS, Singapore
  Lisa Li, TNS, China
  

LATIN AMERICA 2008

• The myth of the invincible global brand
  Understanding the drivers of brand loyalty
  Nigel Hollis, Millward Brown, USA
  Jorge Alagon, Millward Brown, México
  
• An ocean of brands
  Swimming among sharks
  Laura Ruvalcaba, Felipe Espinosa, Deborah Elkes, Group BRAIN, Mexico
  

WM³ 2008

• Measuring responsiveness from a 360° angle
  Are you reaching consumers who respond to advertising for your brands?
  Joan Fitzgerald, Arbitron, USA
  
• Audience Value Across Media
  Beyond a Measure of Exposure
  James Holden, BBC, UK
  Nick North, GfK, UK
  

INNOVATE 2008

• Serious Play
  Innovation in the digital space
  J. Alyson Bryant, Nickelodeon/MTV Kids & Family Group, USA
  
• Text Analytics in Market Research
  Gaining an innovative advantage
  Tom Anderson, Anderson Analytics, USA/Sweden