ONLINE RESEARCH 2009
ONLINE PANELS AND BEYOND
CHICAGO / 26 - 28 OCTOBER
Programme
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| MONDAY 26 OCTOBER | |
| 09.00 - 17.00 | Workshops |
| ADVANCED QUANTITATIVE TECHNIQUES Understanding where the leading edge is, and how to use it |
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| 16.00 - 19.00 | Conference registration |
| 19.00 - 20.00 | Welcome reception |
| TUESDAY 27 OCTOBER - CONFERENCE DAY ONE09.00 - 18.00 (Exhibition: 08.30 - 19.00) |
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| 09.00 - 09.05 | OPENING Gunilla Broadbent, ESOMAR President |
| 09.05 - 09.15 | Introduction to the programme and session Reg Baker, Programme Committee Chair |
| ONLINE WORLD | |
| 09.15 - 09.40 | OPENING SPEAKERS Social media trends around the world! The Global Web Index (GWI) Bonnie Breslauer & Seth Ruoss, Lightspeed Research, USA Tom Smith, TrendStream, UK |
| 09.40 - 10.05 | Innovative online research The US presidential campaign of Barack Obama case study Ron Riley, Independent Marketing Research Consultant, USA |
| 10.05 - 10.30 | Inspiring change Innovative methods and integrated advertising Alison Bryant, Smarty Pants, USA Lauren Weinberg & Katie Bessiere, MTV Networks, USA Brian Levine & Devra Jacobs, Innerscope Research, USA Marjan Massoudian & Randy Baker, the V.E.R.T. Group, USA |
| 10.30 - 10.45 | Discussion |
| 10.45 - 11.30 | refreshment break |
| 11.10 - 11.25 | COMPANY PRESENTATION Confirmit What's on the horizon? Presented by: Pat Molloy, Chief Strategy Officer |
| ONLINE ACTIVATION | |
| 11.30 - 11.35 | Introduction by session chair Steve Schwartz, Microsoft, USA |
| 11.35 - 12.00 | How to be successful in co-creation research? The Swarovski innovation research community Volker Bilgram, HYVE AG, Germany Johann Füller, University of Innsbruck, Germany Birgit Rieder, Swarovski Elements, Austria |
| 12.00 - 12.25 | Getting answers without asking questions The evaluation of a TV programme based on social media Annelies Verhaeghe & Niels Schillewaert, InSites Consulting, Belgium Emilie van den Berge, RTL, Netherlands |
| 12.25 - 12.50 | Bloggers as research partners Nick Buckley, Josephine Hansom & Alison Palmer, GfK NOP, UK |
| 12.50 - 13.00 | Discussion |
| 13.00 - 14.30 | lunch |
| 14.10 - 14.25 | COMPANY PRESENTATION FocusVision 2010 A qualitative odyssey Using webvideo to conduct powerful and effective focus groups Presented by: Carol McNerney, Vice President of Marketing, FocusVision David Bauer, Partner, Hemispheres Research & Strategy |
| ONLINE PLATFORMS | |
| 14.30 - 14.35 | Introduction to keynote round table and session Monique Morden, Angus Reid Strategies, Canada |
| 14.35 - 15.15 | KEYNOTE ROUND TABLE SOCIAL NETWORKS: THE BIG PLAYERS An interactive panel moderated by: Tom Anderson, Anderson Analytics, USA/Sweden Featuring: Daniel Shapero, Director of Enterprise Solutions, LinkedIn, USA Sean Bruich, Monetization Analytics, Facebook, USA Coming up soon in Chicago! |
| 15.15 - 15.40 | Online community platforms A macro-overview and case study James Kennedy, BrainJuicer, UK Laurent Verard, Philips Healthcare, SUA |
| 15.40 - 16.05 | Cultural differences: draw or barrier? Optimizing engagement in multinational online communities Manila Austin, Communispace, USA |
| 16.05 - 16.30 | “Tweetmiotics” Using Twitter as a consumer centric research tool Karina Besprosvan, OMG Research, Chile David Oyarzun, DDB, Chile |
| 16.30 - 16.40 | Discussion |
| 16.40 - 17.00 | refreshment break |
| PECHA KUCHA SESSION | |
| 17.00 - 17.10 | Introduction by session chair Michael Bartl, HYVE, Germany |
| 17.10 -18.00 | Web 2.0 Transformational technology or pretty gradients and hype? Presenters: Steve August, CEO, Revelation, USA Tom Ewing, Social Media Knowledge Leader, Kantar Operations, UK Anthony Hamelle, CEO, linkfluence, France Lee Ryan, Regional Qualitative Director, Asia Pacific, Latin America, Middle East and Africa, TNS, Singapore |
| 18.00 - 19.00 | NETWORKING DRINKS |
| WEDNESDAY 28 OCTOBER - CONFERENCE DAY TWO09.00 - 17.00 (Exhibition: 08.30 - 17.30) |
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| ONLINE QUALITY An update on global initiatives |
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| 09.00 - 09.05 | Introduction by session chair Reg Baker (Committee Chair), Market Strategies International, USA |
| 09.05 - 09.25 | ESOMAR 26 Q and Internet Guidelines Kees de Jong, ESOMAR Project Team Member, CEO, SSI, USA |
| 09.25 - 09.55 | ARF Online Research Quality Council Joel Rubinson, Chief Research Officer, The ARF, USA |
| 09.55 - 10.15 | ISO STANDARDS Bill Blyth, Chair, ISO TC 225, Global Methods Director, TNS Global, UK |
| 10.15 - 10.35 | The online quality debate An interactive panel moderated by: Reg Baker (Committee Chair), Market Strategies International, USA Participants: Kees de Jong, ESOMAR Project Team Member, CEO, SSI, USA Joel Rubinson, Chief Research Officer, The ARF, USA Bill Blyth, Chair, ISO TC 225, Global Methods Director, TNS Global, UK |
| 10.35 - 11.20 | refreshment break |
| 11.00 - 11.15 | COMPANY PRESENTATION Globalpark From advisory to advocacy Leveraging customer feedback communities for viral marketing Presented by: Dan Coates, President |
| ONLINE SOURCING | |
| 11.20 - 11.25 | Introduction by session chair Reg Baker (Committee Chair), Market Strategies International, USA |
| 11.25 - 11.50 | The sourcing challenge Remedying the differences due to multiple online panel sources Brian Fine, ORU, Australia Con Menictas & Paul Wang, University of Technology Sydney, Australia |
| 11.50 - 12.15 | It works for us but does it work for them? How online research communities work for consumers invited to participate Steven Cierpicki & Daniel Alexander, Colmar Brunton, Australia Lou Rubie, Mars Food, Australia Ray Poynter, The Future Place, UK |
| 12.15 - 12.40 | Social networking The future of online panels Foad Fadaghi, Friendster Inc, Australia |
| 12.40 - 13.00 | Discussion |
| 13.00 - 14.30 | lunch |
| MOBILE RESEARCH | |
| 14.30 - 14.35 | Introduction by session chair Michael Bartl, HYVE, Germany |
| 14.35 - 15.00 | Mobile interviewing The next frontier of data collection Steve Lavine, Toluna, USA |
| 15.00 - 15.25 | Best practices in mobile research Manuel Zahariev, Chris Ferneyhough & Chris Ryan, Vision Critical, Canada |
| 15.25 - 15.40 | Discussion |
| 15.40 - 16.00 | refreshment break |
| ONLINE FUTURE | |
| 16.00 - 16.05 | Introduction by session chair Reg Baker (Committee Chair), Market Strategies International, USA |
| 16.05 - 16.30 | CLOSING SPEAKERS The future consumer Co-creating the 2020 kitchen Darren Lewis, MetrixLab, UK Koen van der Wal, MetrixLab, Netherlands |
| 16.30 - 16.50 | CLOSING PANEL "The wrap up" Moderated by: Reg Baker (Committee Chair), Market Strategies International, USA Participants: Michael Bartl, HYVE, Germany Monique Morden, Angus Reid Strategies, Canada Steve Schwartz, Microsoft, USA |
| 16.50 - 16.55 | PROGRAMME SUMMARY Reg Baker (Committee Chair), Market Strategies International, USA |
| 16.55 - 17.00 | CLOSING Sue Nosworthy, ESOMAR Vice President |
| 17.00 - 17.30 | FAREWELL DRINKS |