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Online Research 2010
E-Universe: The Power of Listening
Berlin / 17 - 19 October
Overview
Advances in social media, the empowerment of everyday consumers, and the need for more actionable insights create exciting possibilities and also a mandate to do more, faster. In this information age, market researchers are poised to really lead. The rise of observational research and the power of listening are now the name of the game.
This conference edition explores how Web 2.0 platforms, social networks, online panels, communities and mobile research converge in this digital evolution maximizing the business opportunities for the industry delivering creative, timely and actionable recommendations.
1 2 Featured workshopsUser generated content and research While consumers participate less in traditional surveys, they generate more information than ever before. Consumers cache their lives online and... Read more | Do you also know?WM3 2010 conference | |
| Learn more >> | Learn more >> |
Media can only be measured by what the consumer takes in, not what publishers send out. WM3 2010 will explore the impact and consequences of consumers becoming media producers on audience & media measurement, advertisers and their agencies...Programme committee
 Michael Bartl (Committee Chair)  Manila Austin  Dr. Lorenz Gräf |
 Anthony Hamelle  Steve Lavine |
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