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Rosy OcampoAbstract
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Rosy Ocampo
Rosy Ocampo is an Executive Producer of Telenovelas and Innovation Director at Televisa, the largest Spanish-language media company.
Among others, she has produced the Sesame Street series and eight telenovelas with the highest ratings and outstanding marketing results. La Fea más Bella (The Prettiest Ugly Girl) excels among these, momentarily exceeding even the ratings of American series in the US.
Rosy is also the head of the Televisa Niños children division. She recently created the Innovation Area, whose main charge is to look for different products to meet the needs of worldwide audiences.
Her greatest success has been the efficient use of research tools to find new communication techniques bringing together entertainment and positive messages.
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