THE WIDER BUSINESS SPECTRUM
Getting To Quality and “Panel 2.0”
Robin PearlAbstract
Survey research was very different ten years ago but then so was the internet. The world has moved into the Web 2.0 revolution using innovative and dynamic technology to mutually maximize collective intelligence and sharing on the internet. A key issue for market researchers conducting on-line research has been how to capitalize on “The Good”, manage “The Bad” and prevent “The Ugly” to improve quality of panel usage and management, sampling, recruitment, response rates as well as the interview engagement and experience.
The goal of this talk is to continue the debate of the serious issues, discuss some solutions and importantly heighten the awareness that the evolution towards “Panel 2.0” will be more fully realized with the symbiotic relationship among client, vendor and consumer for mutual benefit.
Robin Pearl
Robin Pearl has over 30 years of experience in the market research and marketing science fields on the client, ad agency and supplier side of the business. She is currently overseeing the global market research and business information functions at Estée Lauder Companies for their 20+ brands such as Estée Lauder, Clinique, MAC, Origins, Aveda, etc. as well as their corporate strategic research needs. She previously worked for Bristol Myers Squibb, Bayer, Kraft, Saatchi Saatchi Compton and AC Nielsen. She holds an M.S.in Statistics from Southern Methodist University and a B.S. in Statistics and Biometry form Cornell University.
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