Optimal assortiment and planogram development
Research in category management
Abstract
Emphasising the importance of shopper centric assortment.
Outlining a new approach to developing shopper centric assortment.
Highlighting the commercial realities of developing a shopper centric planogram.
Discussing how to achieve cohesion between NPD and category management strategy.
Ian Addie
Senior research consultant at Nunwood
Ian Addie has over 13 years experience within the industry having previously worked for: NOP, MORI, Research International.
Ian has extensive category management expertise and recent work includes projects undertaken for some of the biggest brands including: Cadbury’s, Nestle and Scholl. He has also re-invented our approach to retail services at Nunwood with much success.
Ian has had contributions published in Marketing Week, Retail Week, Grocer and Data Strategy and is currently writing a book on shopper missions.
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