Overview - Time to Focus on the Consumer
Huge media proliferation, new technology, and increasing consumer sophistication are forcing advertisers everywhere to rethink traditional models of audience measurement.
WM3 is about observation, measurement and analysis, going beyond established demographics, understanding real consumer behaviour and finding measurement techniques that assess the true effectiveness of marketing communication in the multi-media environment.
We’ll explore the issues and latest techniques. And share experience based on best practice and real business cases, looking into:
- How to reach consumers, engage and surprise them
- Which of the latest initiatives answer the advertisers’ search for holistic measurement? Is Fusion the only affordable answer for the multi media future?
- What ideas, research applications, methods and techniques can we borrow from consumer insight disciplines to boost audience measurement practices
- How to improve communication and relationships with all stakeholders to create great partnerships
WM3 builds on ESOMAR’s experience in bringing the world of audience measurement together and advances understanding of the business challenges and opportunities presented by the new media reality.
Participating companies
View the list of the companies participating in this Event.
Programme Committee
Leendert van Meerem (Committe Chair)
General Manager, Intomart GfK, Netherlands
Anke Audenaert
VP, Global Market Research, Yahoo!, USA
Sheila Byfield
Worldwide Director of Consumer Insight, MindShare Worldwide, UK
Giovanni Fabris
VP International Media Director, McDonalds International, France
Emmanuel Fraisse
President, I – JIC
Bernard Glock
Manager, Global Media & Communication, P&G International Operations, Switzerland
Zoe Tan
Chief Strategy Officer, Zoe Tan Consulting, China