GLOBAL DIVERSITY 2006

Overview

GLOBAL DIVERSITY 2006

GLOBAL DIVERSITY 2006 focuses on opportunities in new markets.

Understanding global diversity is a key trend for organizations because of the large immature markets in emerging countries as well as the influx of diverse consumers in the US, Europe, South America and Asia. Globalisation has impacted upon migration patterns worldwide and special emphasis and deep attention to the culturally diverse consumer is a must. How will culturally diverse consumer segments create opportunity? What are the most profitable trends affecting diverse consumers you need to understand to grow an enterprise? How do you deal with a growing multi-cultural world with different values and lifestyles?

The commercial and social implications of globalisation are immense, the effects of which are only beginning to emerge.

Registration fees include:

  • Lunch
  • Refreshment breaks
  • Conference papers

Participating companies

View the list of the companies participating in this Conference.

Programme Committee

Gustavo Méndez Kuhn (Committee Chairman)
President, Improdir Latin America & US Hispanic, USA

Miguel Angel Ferráez Ortega
Director Consumer Knowledge IPSOS-BIMSA, Mexico

Anna Giza Poleszczuk
Deputy-head for Study and Research, Warsaw University, Poland

Sangeeta Gupta
Director, Client Service, ACNielsen ORG-MARG Pvt. Ltd, India

Sheny Medani
Director, Market Decisions, South Africa

Gestavo Alvarez
Business Development Director, Latin America, Synovate USA