Overview
In conjunction with the International Geneva Motor Show
Overcapacity, stagnating demand and sharp shifts in consumer preference. Driven by competition for the global customer, manufacturers are eager to re-position brands and satisfy niche segments and local tastes. How can research help understand the consumer and unlock the complexities of the purchasing journey?
Registration fees include
- Lunch
- Refreshment breaks
- CD ROM of conference papers
- An option to buy a ticket to the International Geneva Motor Show (ahead of public opening)
Participating companies
Click here to view the list of the companies participating in this Event.
Programme Committee
Simon Wilson (Committee Chair)
Worldwide Market Research Manager, Jaguar and Land Rover, UK
Tord Hermansson
Senior Manager, Attribute & Product Research, Volvo Cars, Sweden
Xavier Münch
President, Simpson Carpenter Münch, France
Sheng (Jason) Tian
Manager, Corporate Relations, Volkswagen, China
Andrew John Turton
President, TNS Automotive, USA