Overview
BRANDMATTERS 2006 is a direct response to the growing complexities surrounding branding and brand building in the 21st century.
Our objective is to help brands find consumers, hold their attention and involve them in a long lasting relationship which will ultimately lead to a strong brand. The challenges involved in achieving this are well known and the rapidly changing society in which we work is well documented.
We focus on finding the research solutions that will allow us to help lead the way forward on the major branding issues that we face today.
Registration fees include:
- Lunch
- Refreshment breaks
- CD ROM of conference papers
- Free access to the final session of the Healthcare conference:
Understanding the power of pharmaceutical branding
Afterwards there will be an opportunity for you to network over drinks with other delegates from both conferences, HEALTHCARE and BRANDMATTERS
Participating companies and exhibitors
View the list of the companies participating in this Event.
Programme Committee
Randy Emond (Committee Chair)
President, Advertising and Branding Performance, TNS NFO, USA
Greg Coops
Managing Director, Asian Strategies, Singapore
Andrew Green
Director of Strategic Resources, ZenithOptimedia, UK
Amy McHale
Director of Brand & Communications Research, Eastman Kodak Company, USA
Esteban Socorro
Market Research Director, South Latin America Division, The Coca-Cola Company, Argentina