Overview
The new health consumer is healthier, wealthier and better informed. How has this impacted the pharmaceutical industry and the way doctors and healthcare professionals deal with patients? Are there learnings from FMCG markets which can be applied to the modern pharma industry?
Market research is the key to getting pharmaceutical marketing to innovate and improve partnerships with physicians and consumers. Which consumer research tools can be used to bring about change in the way that the pharmaceutical industry serves its markets? How can new media best demonstrate the potential of marketing channel innovation?
HEALTHCARE 2006 explores how research can help the pharmaceutical industry regain its good reputation by getting closer to customers.
Registration fees include
- Lunch
- Refreshment breaks
- CD ROM of conference papers
Participating companies and exhibitors
View the list of the companies participating in this Event.
Programme Committee
Debraj Dasgupta (Committee Chair)
Sr. Insights Manager CVM, Novartis Pharma, Switzerland
Matthias Fargel
Chairman of the Board , PSYMA Group, Germany
Laura Felis Quinn
Vice President, Business Development, Synovate Healthcare, USA
Julie Ming Zhu
Managing Consultant, Livingston Market Consultants, China