WORLDWIDE MULTI MEDIA MEASUREMENT
Overview
The global media landscape is rapidly changing. New technologies and digital media are having a profound impact on the way people are entertained, interact, stay informed and communicate.
In this complex multi media environment, advertisers struggle to make a significant connection with people across different touchpoints.
WM3 2008 builds on ESOMAR's experience in bringing the world of audience measurement together and continues to spearhead the global industry agenda for consumer centric measurement of cross media consumption.
Programme committee
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Brian Rock (Committee Chair) Senior Insights Analyst, Network Ten, Australia |
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Mark Green Senior Vice President, Strategic Measurement Initiatives, The Nielsen Company, USA |
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Mark Greenstreet Managing Director, Carat Insight, UK |
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Steve Harrison Key Client Operations Director, Optimum Media, OMD Group, Russia |
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Kevin King Senior Manager, Communications Intelligence, Philips Consumer Lifestyle Sector, USA |
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Isabelle Le Roy Director of Innovation, Havas Media, France |
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Rafal Szysz Regional Media Manager, Avon Products, Poland |