AN ESOMAR WORLD RESEARCH FORUM
Overview
IT’S A BRAND NEW WORLD!
Consumers are connecting in cyberspace and exchanging stories about brands that may or may not be true. New media possibilities are mushrooming around us. Retail brands are taking space…
The century old branding questions are more imperative than ever: how do we keep consumers connected to our brand and how do we establish the value of our brands?
This forum will provide a platform to create understanding and knowledge sharing about these questions.
Interactive by nature, our forums are designed to stimulate in-depth discussion in a broader business context by addressing strategic business concerns rather than focusing on specific research techniques and practices. Space is limited to keep this forum interactive and full of quality debate.
WHO SHOULD ATTEND?
- Brand Managers and Brand Directors
- Marketers
- Brand consultancies (strategic as well as more focused on identity development)
- Advertising and communication agencies
- Client Researchers
- Research agencies / consultancies who are interested in, or do research around brands
ADVISORY BOARD
We are grateful to our Advisory Board for their support and guidance in creating this special forum:
Philip De Wulf
Managing Fellow
Psylogy, Belgium
Jolie Hellings
Branding Director
Microsoft Surface, USA
Gilles Pacault
Vice-President
Prodimarques, France
Sophie Romet
Managing Director
Dragon Rouge, France
Mark Whiting
Director of Marketing Intelligence Services
Moët Hennessy, France