Qualitative 2007

• Overview
• Programme
• Venue
• Participating Companies

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2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Official Knowledge Partner

Qualitative Research in the 21st Century

Overview

Long gone are the days that qualitative research was merely associated with focus groups and in-depth interviewing. The qualitative discipline has established itself firmly in the 21st century as one of the most innovative components of the marketing toolbox. Old ways of gathering data and analysis are revived, new ways are developed and hybrid approaches are common practice.

QUALITATIVE 2007 takes a look at the mix of the old, the new and the hybrid and explores the way that Qualitative Research is moving well into the 21st century.

Programme Committee

Buntari (Tari) Martosudirjo (Committee Chair)
Research Director
Swan Business Corporation, Japan

Andrew Dexter
CEO
Truth, UK

Karina Meyer
CMI (Consumer and Market Insight) Senior coordinator
Unilever, Brazil

Greet Sterenberg
Owner and Founder
Spright, Netherlands

Esteban Socorro
CSD Global Customized Knowledge & Insights Director
Coca-Cola, USA