Qualitative Research in the 21st Century
Overview
Long gone are the days that qualitative research was merely associated with focus groups and in-depth interviewing. The qualitative discipline has established itself firmly in the 21st century as one of the most innovative components of the marketing toolbox. Old ways of gathering data and analysis are revived, new ways are developed and hybrid approaches are common practice.
QUALITATIVE 2007 takes a look at the mix of the old, the new and the hybrid and explores the way that Qualitative Research is moving well into the 21st century.
Programme Committee
Buntari (Tari) Martosudirjo (Committee Chair)Research Director
Swan Business Corporation, Japan
Andrew DexterCEO
Truth, UK
Karina MeyerCMI (Consumer and Market Insight) Senior coordinator
Unilever, Brazil
Greet SterenbergOwner and Founder
Spright, Netherlands
Esteban SocorroCSD Global Customized Knowledge & Insights Director
Coca-Cola, USA