Overview
Leisure is one of the fastest growing industries in modern societies. The ways in which free time is spent takes on many colourful dimensions, the variety of offers and opportunities are expanding exponentially.
At the heart of all this is the consumer; customisation and total experiences are becoming part and parcel of consumer expectations. Alternative solutions are being created, and the classic leisure industry - travel, transport, accommodation - is feeling the pressure of competition from many different areas such as wellbeing, sports and arts in the battle for consumers’ free time.
From this perspective, it is more important than ever to keep a close eye on consumer habits, behaviours and lifestyle developments. Market research is key to unlocking consumer understanding based on which the consumer experience can be built and managed.
ESOMAR’s Leisure Conference specifically looks at how market research can help rethink the core of the Leisure industry.
Programme Committee
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Stephan Thun (Committee Chair) VP, Managing Director Europe, Maritz Research, Germany |
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Lorena Diaz Brand Manager, Grupo Posadas, Mexico |
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Isaac Collazo Vice President, Performance Strategy & Planning, InterContinental Hotels Group, USA |
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Uta Formeseyn Head of Market Research, Strategic Market Planning , TUI Deutschland, Germany |
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Roger A Parker Senior Marketing Scientist, Marketing and Business Strategy, Boeing Commercial Airplanes, USA |
| Federica Santucci Director of the International Division, RQ Ricerche Qualitative, Italy |