Overview
Market Research as a whole is trying to evolve its position in relation to the contemporary business environment. As one of its core disciplines, qualitative research should lead the way in establishing intelligent ways of addressing business needs.
This annual gathering of worldwide qualitative researchers will analyse, debate and explore how the qualitative core of discovery and curiosity can be best used to inspire clients; what is the most effective way of generating, telling and living the qualitative story?
Programme Committee
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Jem Wallis (Chairperson) Managing Director, Heartbeat, Australia |
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Malgorzata Blachowska Market Research Manager, Nestlé, Poland |
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Mike Gadd Executive Partner, the ideas research group, Canada |
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Buntari (Tari) Martosudirjo Research Director, Swan Business Corporation, Japan |
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Andrea Rademeyer Managing Director, Ask Afrika, South Africa and ESOMAR Representative, South Africa |
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Marsha E. Williams Senior Vice President, Consumer Insights, Nickelodeon, USA |