Congress 2006

overview

What, why, when? Can research really predict what matters to people and help business and government get it right?

Congress 2006 focuses on the role of research to provide objective insights based on in-depth understanding. Independent, systematic and rigorous, matched by growing flair and imagination – this is what characterizes predictive research.

We will explore how research can:

• predict and identify trends in markets, technology and demographics
• define opportunities, understand choices and reduce risk
• help us listen to what consumers are really thinking and feeling
• understand people’s motivations, lifestyles, expectations and needs
• understand the role of technology in people’s lives
• develop successful new concepts, business and services

Progressive research that delivers business creation will play a central role in this programme.

Testimonials from last year

	CONGRESS 2005: WHAT A DIFFERENCE More than 1,100 participants from over 75 countries got together in Cannes to hear about the latest innovation in marketing and market research at ESOMAR‘s Annual Congress. Play short review (1min 50 sec - 18 Mb) Play all testimonials (5min 28 sec - 57 Mb)
	Mario Mrvica President & CEO, VOXCO "ESOMAR compared to a lot of organisations is doing an extremely good job of quality in terms of seminars, in terms of people, in terms of guests, and in terms of location as well. It is always a great occasion to travel at the same time so why not combining a little bit of fun and work."
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