Overview
With 1.3 billion consumers and rapidly rising incomes, China has become one of the world’s fastest growing economies. ESOMAR’s CHINA FORUM addresses the challenges and opportunities of doing business in China for the many international companies now entering the Chinese market.
Informative, pragmatic and enlightening, this special forum is designed for senior market researchers, marketers and advertising professionals who are interested in learning more about Chinese (business) culture.
CHINA FORUM takes place on 8 and 9 June in Shanghai and will look at the general business environment, as well as the specifics of the marketing and market research industries in China.
Day one features a line-up of influential speakers, sharing their first-hand experience.
Day two provides the opportunity to look into the real world with a visit to a leading company in China.