Overview
CONSUMER INSIGHTS 2007 disentangles true insight champions and methodologies from the ‘wannabes’. We’re taking a critical look at what constitutes an insight, how you get there and what you do next to make the difference in business. We’ll establish the true value of consumer insight; beyond information and research findings, creating actionable opportunities for marketing and brand development and delivering real competitive advantage.
Programme Committee
Sven Arn, (Chairperson)Managing Director, H,T,P, Concept, Germany
Simon BlythCategory Global Consumer and Market Insight Leader, Unilever, UK
Dominique MabruMarketing Research Director, Philip Morris Asia, Hong Kong
Sue FrostGroup Director, Big Green Door, UK
Giulia FabriziManaging Director, LIBRA Psicologia & Marketing, Italy