THE WIDER BUSINESS SPECTRUM
Panel 3.0
Philip De WulfEmmanuel Verhagen
Masoud Golshani-Shirazi
Abstract
It is time to rethink the traditional panel business’ business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on community building and combining them with state-of the art information elicitation techniques (also known as Intuitive Response Systems or IRS) enables clients to improve their bottom line. We will illustrate this with a case study on improving Vodafone‘s employer branding while boosting hard recruitment response.
Philip De Wulf
Founding partner of Psilogy - a brand strategy and innovation consultancy, Xprimi- a web2.0 application development company and Atmosphere –CSR strategy consultancy & training. Philip is a licensed psychologist from the University of Ghent, Belgium. He has over 15 years of experience in strategic marketing and brand management both in global marketing intelligence/strategic planning/consultancy and operational management roles.
He started his career in various marketing functions in the drinks and fashion industry and has learned the tricks of global branding while working for Heineken and Camel . Has held senior vice president positions at Synovate (Censydiam) Americas.
He has consulted companies on needs based segmentation and positioning in Asia, Europe and the Americas in: Automotive, Retail, Frozen Food, Baby-care, Pet-care, Personal care, HHP, Chocolate, Health Care, Beer, Tobacco, Nutritional Supplements, Dairy, Telecom/IT,Insurance and media.
A boy that loves his toy (be it a Landrover or a Taylormade) to get outdoors and play in the mud.
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