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THE WIDER BUSINESS SPECTRUM

Panel-based mobile online research

Otto Hellwig and Tom Wirth

Abstract

With the growth of Internet-enabled mobile devices (mobile phones), online surveys can be carried out regardless of location or access times. This study will give an insight into the extent to which it is possible to achieve a faster response by using Internet-enabled mobile devices for market research and whether this does have a positive effect on the quality of the results. In addition, the study will also provide an overview of which research issues are best suited to the use of mobile data collection in terms of the technological possibilities and differences between the various mobile devices.

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Otto Hellwig

Born in Germany in 1967, studied social sciences at the Universities of Dusseldorf and Cologne.
Current: CEO at Respondi AG,
Head of Research at Globalpark GmbH
Research manager at Speedfacts GmbH (now ToLuna)
Scientific assistant and postdoctoral research fellow at University of Cologne


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Tom Wirth

Born in Germany in 1978, studied information sciences at the University of Applied Science Cologne
Current: Panel Manager at Respondi AG
Research assistance at Globalpark GmbH





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