THE WIDER BUSINESS SPECTRUM
Panel Data Quality – Solutions to exclude fraudulent panelists
Wale Omiyale, VP of Business Development, EMEA, Confirmit
Confirmit is developing software which will adopt a number of sophisticated techniques aimed at identifying and excluding professional and fraudulent panelists. Confirmit’s software releases in 2009 will incorporate some of these techniques as seamless authoring features to enable panel managers to exclude such panelists and eliminate their response data. Join us for a sneak preview into some of these insights and industry significant developments.
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