Panel Research 2007

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Gold Sponsor

Cint is a software company providing CPX, the open marketplace for accessing respondents through online panels across the globe. Access directly to more than 150 panels owned by market research companies and media companies. More...

Sponsor

eCGlobalPanel is pioneer and leader in building online panels and providing interactive market research services for Latin America, Iberia and the US Hispanic Markets. More...

Good quality, good business

Panel satisfaction index
Quality target for online access panels owners?

Laetitia Sassinot-Uny & Andera Gadeib

Abstract

• Measuring the level of satisfaction of Panellists and their point of view
• Understanding the reason behind the level of panellists satisfaction: from surveys to panel services
• Analysing correlations between panel satisfaction index and panel quality index
• Providing panel owners with best practice in the field of Panellists Relationship Marketing

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Laetitia Sassinot-Uny

Dialego AG, Germany

Studies in Business Administration at Reims Management School, Reims, France and Helsinki University of Technology, Helsinki, Finland (International Business Linkage Programme).

Since 2004, responsible for building and managing Dialego’s European online access panels (Germany, France, United Kingdom, Austria and Switzerland).

Seven years experience in marketing, with prior experience as a marketing and strategy consultant in the telecommunication industry in France.

Andera Gadeib

Dialego AG, Germany

Studies in Business Administration, Marketing Research and Business Information Sciences, at RWTH, Aachen, Germany; Maastricht, Netherlands and Fairfax, VA, U.S.A. Currently working on PhD thesis on Online Market Research in Virtual Realities.

Founder of Dialego Foundation for Children: that supports international charity projects with the help of online panels.

Honored with several awards, such as “Career of the Year”, “Tool of the Year” and nominee for Best Paper Award at the ESOMAR Congress 2006.

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