Papers
If you have been unable to attend or are simply interested in the papers of Healthcare 2006, you can now purchase them online.
You can order the complete papers on CD ROM or single papers as PDFs.
Complete papers
Complete papers of Healthcare 2006 on CD ROM
Single papers
- Beyond the patient. Connecting with the health consumer
Jane Shirley, Tom Atkinson - Building a healthcare buzz
Lydia Worthington - Calculating the eROI for pharmaceutical websites
Niels Schillewaert, Vlerick Leuvent, Fonny Schenk - Changes in patients’ behavior in seeking medical help
Hongfei Zhang - Effective and confident communication in crisis situations
Howard R. Moskowitz, Samuel Rabino, Alex Gofman, Daniel Moskowitz - Getting doctors to spill their guts
Patricia Sabena, Nicole Sabena Feagin - Hand held devices. How to make physicians participate in hospital market research and love it
Daniela Dening, Carlos Eduardo Reis - Meeting the emotional needs of healthcare consumers
Alan Branthwaite - Patient insights. A typology of chronically ill patients
Joachim Scholz-Ligma, Nicole Weber - Piloting the Storm. Pharmaceutical industry and public opinion in emerging markets
Fabián Echegaray, Adriana Cordeiro - Regaining consumer trust. How healthcare providers can leverage the consumer’s total experience
Alastair Bruce, Luc Rens - Semiotic codes in the pharmaceutical industry. Borrowing from FMCG and other sectors
Diane Fox-Hill - Taking the cost out of R&D and researching again
Bob Leitman - The patient has left the building – what next? The success of a web-based patient follow-up system
Adriaan Ackers, Antoine Driessen, Wim Jan van Boven - Transforming research execution. Application of a global execution model
Siraj Dhanani, Raj Dave