Papers
If you have been unable to attend or are simply interested in the papers of Latin America 2006, you can now purchase them online.
Part 1. Roadblocks from the Past
- Latin American profile, demographics and socio economic strata – An update
Barbara Corrales, Manuel Barberena, Norah Schmeichel
Part 2. Understanding Today’s Realities
- When is perception reality?
A regional study into perception and reality of using mobile devices
Karla Costa, Philip Rhodes - All You Need is Love
Sustainable brand management
Ilan Lechter, Georgia Phillips, Michael Cramphorn - “Merde a vous”
How (or how not) to address consumers across borders
Luisa-Fernanda Hinojosa Streber, Roberto Lobl - Does fame always lead to fortune?
Using celebrities in advertising
Milton Souza, Silvia Quintanilha - The low income consumer
A growth opportunity
Ana Cláudia Hernandes Fioratti
Part 3. Future Opportunities
- Colours personality segmentation
Silvio Pires de Paula, Sergio Beniamino - Engagement of the future
Brand bonding as predictor of future purchases
Robert Passikoff, Pamela J. Batalis, Charlene Weisler - From perception to experience
A new approach to understand purchase experiences
Esteban Socorro, Fernando Moiguer - Nokia Colors: from traditional to online product-testing
José Sosa, Iván Casas, Gonzalo Peňa - How to turn Latin American trends into market opportunities
Jean-Christophe Salles - Who will shape the future of market research?
Mike Gadd - The “modern” marketing researcher
Applying the holistic Da Vincian principles of thought and creativity to the next marketing research paradigm
Michael Francesco Alioto