Qualitative

papers

If you have been unable to attend or are simply interested in the papers of Qualitative 2006, you can now purchase them online.

The Full Story – Generating, Telling and Living

  • New frontiers for Neuroscience
    Synaesthesia, a bridge to communication

    Luigi Toiati
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  • Getting connected
    Redefining the traditional debrief

    Annie Auerbach, Richard Hall
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  • Ethnographic research and great storytelling
    Laurent Favard, Ulrich von Hoermann, Bettina Staudenmaier
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  • Analysing the impact of a controversial cartoon
    Identity and values in a multicultural society

    Birgitte Gad, Claus Andersen
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The Full Story – Generating, Telling and Living

  • 100 stories at our fingertips
    Re-imagining online qualitative research

    Steve August
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  • Creative mobile phone research
    Emanuel Maxl, Sigrid Studler
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  • Innovative approaches: Designing the right way
    Maria Commons
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Generating Great Stories – Ethnography and Film

  • Death of Depth?
    Understanding the obvious beyond the obvious

    Ayobamidele Gnädig, Oliver Schieleit
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  • Pop art project
    Mobile phone design in Latin America

    Andréa Lima, Paula Luz, Richardson Henrique Nelson
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Generating Great Stories – New Product Development

  • From inspiration to the shopping cart
    Qualitative at the heart of NPD

    Anjali Puri
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  • Greenhousing with caring consumers
    Karina Meyer, Rony Rodrigues, Carla Mayumi
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  • People research for experience design
    Stava Kozlov, Lucile Rameckers, Paul Schots
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Generating Great Stories – Semiotics

  • Socio-semiotics
    Exploring the social life of brands

    Inka Crosswaite
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  • Why Mona Lisa has become the Mona Lisa
    Perfection in branding

    Grace Janho, Krishna Kishore Patnaik
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Generating Great Stories – Emotions

  • Coming to terms with emotion
    Ute Rademacher, Kay Koschel, Ipsos Qualitative, Germany
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Generating Great Stories – Multidiscipline

  • Toilet breaks
    Using anthropology to tell the employee side of the story

    Anjul Sharma, Becky Lewis
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  • The complex customer
    Applying qualitative methods in automotive NPD

    Michael Francesco Alioto, Deana Gillespie
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Telling Great Stories

  • The Qualitative story
    From chronicle to legend

    Candice Blumenthal
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  • DoQu-Dramas!
    A new way of telling the story

    Caz Tebbutt Dennis, Radhecka Roy
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  • Youth tales
    Aspirations in Cameroon, Ghana and Nigeria, told in comics

    Maslina M. Mokhtar, Avijit Das
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Living the Story

  • A new constellation is emerging
    The sign of confidence

    Hellberg Ann Margreth, Christina Sterner
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  • Cutting the insight loss
    Mark Whiting, Sandrine McClure
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