Papers
If you have been unable to attend or are simply interested in the papers of Congress 2006, you can now purchase them online.
You can order the complete papers on CD ROM or single papers as PDFs.
Complete papers
Complete papers of Congress 2006 on CD ROM
Single papers
FORESIGHT - Challenging visions of the future
- Predicting the future
Principles for forecasting almost anything
Vinay Ahuja, Omar Mahmoud, P&G International Operations, Switzerland - Before the after-shock
Strategies to awaken our powers of intuition
Anumita Sharma, The third eye Marketing Intelligence.Research, UK
HOLISTIC APPROACHES
- Touchpoint tracking
The journey to a viable model
Fiona Blades, Mesh Planning Tools, U - Merging minds and matter
Actionable segmentation powered by data fusion
Manjima Khandelwal, Shuchi Sethi, Daniel Jenkinson, Adam Murphy, ACNielsen Customized Research (IR), USA
ASKING THE RIGHT QUESTIONS
- Defragment the consumer
Three ways to unleash the predictive power of market research
Florian Bauer, Vocatus AG, Germany
ONLINE FORESIGHT
- How has the Internet changed research?
How will it change it in the future?
Ray Poynter, Virtual Surveys, UK
Don Gloeckler, Linda Dupree, Leslie Wood - Electronic word-of-mouth
Motives for reading customer opinions online
Marwan Khammash, Jamie Burton, Manchester Business School, UK
Katherine Allan, Ciao GmbH, UK
PREDICTION AND MODELLING
- Stock market activity
Market Research meets applied economics
Howard Moskowitz, Alex Gofman, Moskowitz Jacobs, USA
Samuel Rabino, Northeastern University, USA
Don Lowry, SEI Wealth Network, USA
Stacey Lynn Koerner, Alex Chisholm - Increasing marketing accuracy
Wavelet based forecasting techniques
Antonis Michis, ACNielsen, Cyprus - Patent watching
An unconventional approach to product and service predictions
Alexei Bogdanov, Solnechnie Produkty, Russian Federation
ENTREPRENEURIAL RESEARCH
- Starting from scratch
Building social research capacity in Afghanistan
Matthew Warshaw, D3 Systems, USA
Rafiq Kakar, Torpekay Habibzei, Zemarak Mohsini, ASCOR Surveys, Afghanistan - Deep-dive research
Brand building insights from Kazakhstan
Leonid Gurevich, BISAM Central Asia, Kazakhstan
Karlygash Rakhimova, Coca-Cola CIS Services, Kazakhstan - Playing the Egg game
Increased value in the customer experience
John Jennick, Egg, UK
Gary Schwartz, FIRM, UK - Axe ‘Click’
A global communication strategy
Alistair Millar, Unilever Home and Personal Care - Europe, UK
Jem Fawcus, Andy Bloor, Firefish, UK
SHAPING THE FUTURE - Innovation
- Foresight and innovation
Integrating the people dimension
Katja Henke, Deutsche Telekom Laboratories, Germany
Markus Buchwald, Detecon International, Germany
Thomas Perry, Oliver Tabino, SINUS Sociovision, Germany - Aspiration and value
Measuring consumer emotions and the brand experience
Catherine Genter, Moët & Chandon, France
Sandrine McClure, François Abiven, Marie Juan-Lallier, Anne Quénelle, Repères, France - Towards better predictive programming
Generating engagement patterns
Philip De Wulf, Emmanuel Verhagen, Synovate Censydiam, Belgium
Mihir Warty, BBC, UK - Capitalizing TM
Optimising strategic and tactical choices in the context of a major product launch
Philippe Jourdan, Université d’Evry, France.
Valérie Jourdan, JPL Consulting, France
Damien de Ponthaud, Gillette, France
SURVIVAL OF THE FITTEST - IMAGINATION, CURIOSITY AND CREATIVITY
- Renewing the original bonds
Let’s put psychology back into Market Research (and marketing!)
David Bakken, Harris Interactive, USA - Cognitive Neuroscience, marketing and research
Separating fact from fiction
Graham Page, Millward Brown, UK
Jane E. Raymond, University of Wales-Bangor, UK - DesignEffect
Measuring the future brand effect of graphic design
Gert Kootstra, Census Designmanagement, Netherlands
Pieter van Ginkel, Jos Vink, Blauw Research, Netherlands - Snakes and ladders marketing
Understanding brand choice and relationships
Stephen Phillips, Spring Research, UK - Sonic Semiotics
The role of music in marketing communications
Chris Arning, Alex Gordon, Flamingo Semiotics, UK - Foresight semiotics
Emerging patterns in US Hispanic acculturation
Marina Anderson, Procter & Gamble, USA
Malcolm Evans, Space Doctors, UK - Bluetooth early adopters
Findings and understanding in Latin America
Richardson Nelson, Motorola, Brazil
Paula Soria, Ibope Solution, Brazil - The dig
Is archaeology the new ethnography?
Simon Blyth, Unilever, Italy
Simon Roberts, Intel, Ireland
DEVELOPING TALENT AND WALKING THE TALK
- Breaking down barriers
Reconstructing market research for the 21st century
Peter Hutton, BrandEnergy Research, UK - How to be a future shock absorber
Integrated market intelligence in the business strategy process
DVL Smith, Illuminas, UK
John Marinopoulos, Strategic Intelligence Group, Australia - Truly, madly, deeply
Ethnography illuminates pharma
Graeme Chrystal, Zaicom Research Plus, UK
Neil McPhee, Nuance Research Ltd, UK
TECHNOLOGY ADVANCES
- Right here … right now …
Location specific mobile research
Andrew Till, Flavio Souza, Japan Market Intelligence (JMI), Japan
Steve Mele, adidas Japan, Japan - Mind voyager
An interactive journey through the collective thoughts of a selected target group
Andera Gadeib, Dialego AG, German - Brand engagement
Teenagers and their brands in emerging markets
Leyla Namiranian, Decision Analyst, Inc., USA
BUILDING BETTER SOCIETIES
- Measuring opinion in a ‘war zone’
What Iraqi’s really think
Johnny Heald, ORB, UK
Munqith Daghir, IIACSS, Iraq - Save the children
Researching the role of education
Henrik Hall, JUV, Sweden
Marie Florence Madom, Cible, Cameroon
Luisa Mercedes Ravelo, Request Investigación de Mercado, Venezuela
MARKET TRENDS AND OPPORTUNITIES
- Foods, diet and wellbeing
Monitoring consumer trends for competitive advantage
Roger Smith, GfK NOP, UK
Bill Parton, Kraft Foods International, UK - Marketing forecasting
The predictive power of semiotics
Catherine Bitoun, EDF, France - What next for consumers?
Global consumer trends to drive growth
Nadine Critchley, Nestlé, Switzerland
Will Galgey, Henley Centre HeadlightVision, UK - Understand Africa
A consumer perspective
Tendai Mhiza, Research International, South Africa
DELEGATES' CHOICE
- People insights at the fuzzy front of innovation
Stefanie Un, Lucile Rameckers, Philips Design, Netherlands - The basics of design for emotion
Pieter Desmet, Delft University of Technology, Netherlands - The art of research narratives
Impact through entertainment
Alec Bernstein, Laura Robin, Monika Zych, BMW Group DesignworksUSA, United States - Building the corporate brand
Beyond individual loyalties
Oliver Loch, UBS, UK
Patricia Kidd, Harris Interactive, USA