Papers
If you have been unable to attend or are simply interested in the papers of WM3 you can now purchase them online.
Single papers
- Media consumption and consumer purchasing
Connecting the dots … finally
Don E. Schultz, Joseph J. Pilotta, Martin P. Block - Consumer behaviour in a multi-media environment
Different media for different needs
Kathleen P. Mahoney, James H. Collin - Can consumers cope?
How to optimize contact frequency in a mixed media campaign
Arie den Boon - The IPA TouchPoints Initiative
Creating the missing link
Lynne Robinson, Steve Wilcox, Jennie Beck - Project Apollo’s spotlight on consumers and ROI
Results preview from USA pilot
Don Gloeckler, Linda Dupree, Leslie Wood - Connecting with consumers
The right place and the right time
Shivkumar Moulee, Neerja Wable - From online games to Olympic games
Enabling a fan culture to activate the “Expression”
Stacey Lynn Koerner, Alex Chisholm - Changing consumer perceptions and expectations
A roadmap for the contemporary media world
Daniel Poesmans,Wouter Quartier - Finger on the Pulse
How the BBC is revolutionising audience relationships
Sam Smith, Nick North - Key performance indicators in the multi media environment
Bernhard Engel - Brain science
Neuromarketing and the media maze
Keren Priyadarshini - An ethnographic approach to consumer receptivity
The multi media context
Sigrid Schmid, René Kaufmann - Cows in jackets
Can ambient media fight the effect of mass media fragmentation?
Daniela O. Krautsack, Thomas Aust - A powerful mix
How people, TV and internet interact
Pete Doe, Christian Kugel - The better alternative to Fusion
A modelling procedure to simulate independent media 'currencies'
Peter Masson, Paul Sumner